About us

Prisma Electronics is a company specializing in the development and production of electronic instruments, currently used, in all areas of Motorsport.

Built upon the pillars:

• Passion
• Experience
• High mastery of electrical engineering

Our company delivers top-quality and high precision products that cater to the diverse needs of the racing world.

Our story begins with a dream: a kart and Formula driver, turned electronic engineer, sought to merge the passion for racing and field experience with technological innovation, developing instruments that are now used in every category of Motorsport. Each function of every instrument is designed exclusively on the track, born out of the needs experienced during race weekends. Our research and development department takes experiences on the track and in the field as reference points and is tasked with transforming these needs into precision instruments.

We specialized in measuring Pressure and Temperature, perhaps partly by destiny, considering that our founder, Pascal Cardinale, bears the name of the pressure unit. But also by choice, as tires are the only point of contact between the vehicle and the asphalt, where all the maximum useful power is transferred. And we like to understand and measure the energy created in this power transfer. We are fortunate to collaborate with the biggest teams in Motorsport, from Karting to MotoGP, who rely on our instruments and push us to create increasingly “MADE ON TRACK” instruments. We have a duty to give our best to support them.

Our mission is clear: to create reliable, cutting-edge products with excellent levels of accuracy, allowing our customers to measure and analyze collected data clearly in order to optimize vehicle performance on the track. Each solution we design is tailored to meet the demands of racing professionals, ensuring peak performance levels are achieved.

Thanks to a constant commitment to research and development, Prisma Electronics has established itself as a reference in Motorsport, extending its presence globally.

Our products are a benchmark in the pits of the most prestigious teams in world championships, from karting to WEC, including F2, World Superbike, Moto 2, Moto 3, Le Mans Series, and so forth.

Our ability and desire to innovate, combined with a deep understanding of race dynamics, are increasingly leading us towards the development of tools with the capability to export, share, and analyze acquired data for further processing by teams to better understand on-track performance.

Prisma Electronics is not just a company; it is a symbol of how the passion for racing and electronic engineering can come together to create something extraordinary and useful.

We continue to study new solutions every day for Motorsport, thanks also to the feedback collected from the various teams we collaborate with. Each category, each tire manufacturer, and every single team has its own way of working on the track. It is our commitment to find suitable solutions to facilitate their work and to continue to analyze accurately how the tires are performing.

We look to the future with ambition, aiming to anticipate future needs and meet the upcoming challenges of motorsport.

Our motto is “Get Ahead… we always strive to be one step ahead!”